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Research papers

The development and use of a model of the decision making process

Travel research is surely one of the most complex forms of consumer research that faces any company. Identification of a "product class" , brands and types within such a segmented field is a formidable problem. We have been fortunate in having the...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Douglas J. Johnson, John L. Peate
June 15, 1967
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Citation

Johnson and Peate (1967a, June 15). The development and use of a model of the decision making process. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-development-and-use-of-a-model-of-the-decision-making-process